Do you see a field? Perhaps near a 15th-century national heritage site and upwind of growing crops and 100s of Shropshire families?

FROM 'THE ECOLOGIST MAGAZINE, FEBRUARY 2008' (Their version of Veolia's glossy ad. campaign!)

'Do you see a field? We see the opportunity to add to our fleet of six incinerators, which pump dioxins, greenhouse gases and heavy metals across local communities.

By tying Nottinghamshire Council into a 25-year waste contract we landed it with a National Audit Office Inquiry over the use of public funds. In 2006, we topped-up our Hampshire incinerator with waste from people's recycling boxes. In March 2007, we tried to dig a landfill above a major aquifer in West Sussex and in July we were fined for preparing to dump highly flammable liquids into a landfill full of hazardous waste.

The environment is an industrial challenge - VEOLIA'